Marketing Plan Essay Example | Topics and Well Written Essays - 750 words

Marketing Plan - Essay ExampleThe cafe also sports a small provided enough accommodating library along with some soft music and mood lighting to give a relaxing environment to its customers. With its light wit and other jimmy added services akin soft music and a small library, the customers have become addicted to the comfort and coziness offered by Moods Cafe. menace FROM COMPETITION The cafe in the near future will face tough competition from two of the international giant franchises namely McDonalds and Starbucks coffee. The two shackles of fast food and coffee will be opening around in a period of six months and the customers can barely stop themselves from talk about it. Moods Cafe foresees a loss in its customer base to Starbucks with its state-of-the art technology deployed at the outlet along with McDonalds world noteworthy burgers (Jakle et al, 1999). Moods Cafe on the other hand, must come up with a strong marketing strategy in order to stop Starbucks and McDonalds from invading into Moods territory. agonistic MEASURES Moods Cafes strength is its personalized service and the light environment which people enjoy the most. The most it can do is to add more value to its services rather than totally revamp the brand image of Moods Cafe (Bennett, 1991). Revamping Moods to a more upscale restaurant, bistro or a bar would bring it downstairs head-on competition with McDonalds and Starbucks (Ritzer, 1998 Read, 2010). McDonalds being a fast food chain, would rather focus on drive-way sales and quick breakfast or meal for the customers whereas, Starbucks on the other hand, would impose a more threat to Moods Cafe. As the customers are offered value added services like free Wi-Fi internet usage along with a wide range of coffee flavors and light snack/breakfast, Moods is bound to face tough competition from Starbucks. Customers looking for some sequence to relax or take down work with a coffee on the table would go to Starbucks. One advantage which M oods Cafe will have over Starbucks would be the flexibility of the investment trust environment. Starbucks being an international chain, will have to adhere to strict international guidelines however, Moods Cafe can mould itself in accordance to the tastes of the customers (Bennett, 1991). Moods Cafe will send itself as a cafe with personalized service where the customers will truly relax and feel like neighboring to being at home. McDonalds visor time is considered breakfast or lunch where the people stop by to have a quick meal whereas, Starbucks can be considered as next to being at work but in a more relaxed environment. People stop by for breakfast, to wait for someone or something, to kill time etc (Read, 2010). Moods Cafes Point of Difference would be that it will take the customers away from work and the daily scuttle of the city. Its Unique Selling Proposition would be its relaxing, soothing environment along with its personalized service (Bennett, 1991). In order to cr eate a more compatible market offering, Moods Cafe would also carry Wi-Fi technology in order to provide what its competition would be providing. Besides this, as mentioned above, Moods Cafe would be positioned as a place which would feel like next to being home. This would be used as a strategy to compete with both McDonalds and Starbucks which will be positioned as a more upscale brand with little or no personalized serv